THE CHALLENGE

Create a pet lifestyle brand that could stand out in a saturated market by combining boutique-level style with the warmth and personality pet owners connect with.

THE SOLUTION

I developed a complete brand and ecommerce experience, including identity, website design, email marketing, packaging, and visual direction. Refined typography and clean layouts were balanced with playful details to create an elevated yet approachable aesthetic.

THE OUTCOME

Max & Mina Co. became a distinctive, luxury-meets-playful pet brand with a cohesive customer experience across digital and physical touchpoints.

Key Results

• Established a recognizable boutique identity
• Created a polished ecommerce experience
• Unified website, email, and packaging design
• Built a scalable brand system for product expansion