THE CHALLENGE

Traditional trifold formats limited visual impact and flexibility. The goal was to modernize TVA-related collateral while making complex utility and infrastructure information easier to navigate.

THE SOLUTION

I introduced full-color landscape brochures with stronger hierarchy, cleaner typography, and more dynamic layouts. The work expanded to one-sheets, flyers, welcome materials, and AI-assisted custom maps and graphics—all while maintaining corporate brand standards.

THE OUTCOME

The partnership produced five major brochure projects and multiple supporting assets, creating a more modern and scalable approach to corporate communications.

Key Results

• Modernized legacy collateral
• Improved readability and visual impact
• Strengthened brand consistency
• Expanded custom graphics and AI-assisted design